Friday September 20th 2013
Today’s Liquor Industry News/Links
By: Mark C Lenzi CSW
Your bottle of fine corked wine have bouquet of a wet dog?
Friends most influential in wine buying decision
Read All About It And Let Us Be Your Friend!
Feeling tipsy? New apps read blood alcohol levels, hail a taxi
Breathometer, for iPhones and Android smartphones, and BACtrack, for iPhones, display a user’s blood alcohol level within seconds on smartphone-connected breathalyzers.
What Did The Ancient Greek God of Wine Drink?
Another Great Article From Wine Folly
Does Bottle Variation Exist?
From The Drunken Cyclist:
TOP FIVE INNOVATIVE DRINKS COMPANIES
Forbes magazine has published its top 100 most innovative companies, but which drinks companies appeared on the list?
Gansett Fall Beer Is Out
Providence, Rhode Island’s Narragansett Beer has relaunched returning fall seasonal Narragansett Fest in select U.S. markets. Billed as a traditional German Oktoberfest-style beer, Narragansett Fest is brewed with Vienna, Pilsner and Light and Dark Munich malts and Northern Brewer and Tettnanger hops. The 5.5%-abv offering is currently available on draft and in 16-ounce cans across the New England, New York, New Jersey, Eastern Pennsylvania, Washington, D.C., North Carolina, Florida and Wisconsin markets, as well as in Nashville, Tennessee, for the first time. In addition to Fest, Narragansett’s lineup includes its Porter, Bock and Summer seasonals and the brand’s core Lager, Light and Cream labels
Where Do Wine Tannins Come From? Tannosomes
Scientists discover new plant organelles that produce key wine compounds
MA Wine Direct Shipment Update
In Massachusetts wine lovers continue to wait and wait and wait for a chance to purchase wine from out of state sources. This is despite the fact that a bill, HB 294, has been introduced to fix what was determined to be an unconstitutional restriction on free trade in wine in that state. Authored by Rep. Ted Speliotis, the bill would allow out of state wineries to ship wine to MA residents. However, as written, the bill would ban MA consumers from having French, Italian, German, Spanish or any other imported wines shipped into the state due to the bill’s ban on consumers having wine shipped to them from out of state retailers. AWCC supports HB 294, but will seek amendments. CLICK HERE to read AWCC’s action alert on HB 294.
FIRST GROWTHS WARY OF NEW BORDEAUX FILM
19th September, 2013 by Gabriel Savage
Warwick Ross, producer of new wine documentary Red Obsession, has revealed how reluctant many of the Bordeaux first growths were to be interviewed for the project.
Florida’s Key West To Get First Legal Distillery
Key West, Florida, once a haven for rum smugglers during the Prohibition era,is set to get its first legal distillery with the debut of Chef Distilled, a new craft spirits company. The brainchild of chef and professional kiteboarder Paul Menta, Chef Distilled is located in a 2,500-square-foot former Coca-Cola bottling plant and plans to begin operations early next month. Menta says initial production will be around eight to 10 110-bottle batches a week.
Chef Distilled’s first offering will be a white rum called Legal Rum (around $22), which will initially be available in the South Florida market, handled by Opici Family Distributing. Menta hopes to start shipping to retail by November. “Legal Rum will be our bread and butter, because that’s what the distributor is concerned about and what everyone wants,” says Menta, adding that additional rum entries—including locally sourced flavor infusions and other specialties—will be available onsite at the distillery. Offshoots currently being considered include vanilla crème brûlée and Spanish lime infusions, and Menta is also planning on launching a “raw” rum bottled straight from the still, as well as a barrel-aged offering.
Chef Distilled’s launch follows the recent passage of a new law allowing Florida craft distilleries to sell directly to the public. The legislation, which went into effect this summer, limits sales to two bottles a year per consumer and defines a craft distiller as producing less than 75,000 gallons annually.
Americans Are Starting To Hate Beer
Source: San Francisco Chronicle
Sep. 19, 2013
Millennials’ changing tastes are loosening beer’s stranglehold on the U.S. alcohol market.
That’s the story from Ad Age’s E.J. Schultz, who reports that the growth in popularity of wine and spirits has caused beer’s share of the total domestic booze market to plummet by more than 7% since 1999.
Now, beer makes up just 48.8% of alcohol sales in the U.S. In other words, for the first time in decades, a majority of Americans are NOT choosing beer as their No.1 booze.
Chief among the victims are the two biggest beer manufacturers, MillerCoors and Anheuser-Busch InBev, who are losing market share not only to novelty flavored liquors – like Smirnoff Cinna-Sugar Twist – but also to craft beers that have fragmented the market. “Eight of the top 10 u.s. beer brands lost share at stores in the 52 weeks ended Aug. 11,” Ad Age notes, referring to brands like Budweiser, Bud Light, and Coors Light.
In March, Budweiser’s market testing began questioning “the very nature” of its beer, but Ad Age suggests that the answer to reversing the beer industry’s fortunes could be to produce more creative, less sexist advertising.
Women make up just 20% of the beer drinking market, a problem that could be attributable to campaigns like Miller Lite’s “Man Law” ads that branded beer-drinking as a strictly male pursuit and Coors Light’s “Twins” commercials that proudly objectified women.
As evidenced by Guinness’ fantastic wheelchair basketball ad that launched a few weeks back, the industry is working to produce ads with fewer cheap laughs and scantily clad women. If the industry can present beer-drinking as something a woman might also like to do, it just might be able to turn things around.
Wine myths: don’t believe everything you drink
Always serve red wine at room temperature? Port and cheese are perfect partners? Hamish Anderson punctures the five biggest myths about wine.
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