
Franklin Liquors
Liquor Industry News
The Wonderful World Of Wine (WWW)
By: Mark C Lenzi
CSW, CSS, CWAS, FWS, IWS, SWS, OWE*
12-21-2020
Liquor Industry Week In Review
The Wonderful World Of Wine (WWW)
This Weeks Highlights:
New Products
What’s On Your Holiday Table?
American whiskey brands to watch in 2021
White Mulled Wine Cocktail Recipe
White Claw Announces New Flavors and Variety Packs
A slew of new products for White Claw fans, including the long-awaited release of White Claw Surge. The higher ABV (8 percent) version of the classic seltzer will finally hit shelves in April in Blood Orange and Cranberry flavors.

https://vinepair.com/booze-news/white-claw-new-flavors-2021/?utm_source=The+Drop+by+VinePair&utm_campaign=c96cc792b4-DEC_7_2020&utm_medium=email&utm_term=0_b653fb8c99-c96cc792b4-38937345&mc_cid=c96cc792b4&mc_eid=d42ed911dc
New Prosecco
E.&J. Gallo-owned La Marca Prosecco is launching a rosé expression this month. Rolling out to select markets at a suggested retail price of $17 a 750-ml., the new entry is a 2019 vintage-dated blend of 89% Glera and 11% Pinot Noir, produced via the Charmat method. It spends a minimum of 60 days undergoing secondary fermentation. A 2020 vintage of La Marca Prosecco Rosé will follow next spring. La Marca is projected to become the largest sparkling wine brand by volume in the U.S. by year-end, according to Impact Databank. Gallo marketing director Joyce Chen told SND, “We know there are a lot of still rosé consumers who are looking to add to their wine repertoire, and as America’s favorite Prosecco, La Marca is the perfect option to offer a sparkling perspective on Rosé that elevates consumer experiences.”
HOW THE INTERNET IS CHANGING THE WAY WE BUY WINE
The pandemic has accelerated a trend towards online shopping, transforming consumer habits and shaping new business models in a matter of weeks.

https://www.thedrinksbusiness.com/2020/12/how-the-internet-is-changing-the-way-we-buy-wine/
New Drinking Guidelines For Men Ignore Science
Every five years, an independent committee of experts reviews the current body of research and submits an advisory report to help the federal government determine the latest “Dietary Guidelines for Americans.”
https://www.ibtimes.com/new-drinking-guidelines-men-ignore-science-3095696
Improving E-mail Ethics in the Wine Industry
Let’s talk about how the wine industry routinely breaks the law when it comes to e-mail, and how it’s time to clean up that act.

https://www.vinography.com/2020/12/improving-e-mail-ethics-in-the-wine-industry
Booze has a long history on the space station – even though NASA has banned drinking in space for almost 50 years
Known as the WISE mission, these experiments will cover all aspects of the wine production process.
https://www.businessinsider.com/drinking-space-fairly-common-though-nasa-banned-it-2020-12
The current state of Italian wine in the world
Yes, you cannot go to your favorite trattoria in Rome and drink that amazing bottle of wine with your pasta alla Amatriciana. For now. Not forever.

https://acevola.blogspot.com/2020/12/the-current-state-of-italian-wine-in.html
MW PROVES ‘HALO EFFECT’ BETWEEN WINE AND SPIRITS EDUCATION
Lowe’s MW research paper investigated the value of wine education on spirits appreciation, and ultimately found that despite a student not being taught anything about spirits, even a small amount of formal wine education improved their ability to taste spirits.
https://www.thedrinksbusiness.com/2020/12/mw-proves-halo-effect-between-wine-and-spirits-education/
Do Impeller Pumps “Beat Up” Wine?
How exactly do you beat up wine, and what are the perceptible effects of beating it up, if any?
https://www.wineindustrynetwork.com/c/tcw-equipment?fid=M2gduJR9nFw1LEJy#feed_post_M2gduJR9nFw1LEJy
NEW WHISKY-BARREL AGED KITKAT TO BE RELEASED IN JAPAN
The chocolate bar is made using Ghanaian cacao nibs aged in barrels that have been used to aged Scotch whisky on the island of Islay.

https://www.thedrinksbusiness.com/2020/12/new-whisky-barrel-aged-kitkat-to-be-released-in-japan/
Who Was Pappy Van Winkle and Why Does His Whiskey Cost So Much?
With a small production run and a lengthy 15- to 23-year aging process that creates a limited-supply/high-demand situation
https://files.constantcontact.com/cb479599001/43cc7fa2-a810-47ee-9d89-d54fb84d9362.pdf
Gift Cards Spark New York Wine Spat
The New York State Liquor Authority is on the march again, taking aim at one of the largest liquor chains in the US – Total Wine & More.
https://www.wine-searcher.com/m/2020/12/gift-cards-spark-new-york-wine-spat
John Elway Wine
Former NFL star John Elway has launched a new line under his California-based 7Cellars wine brand. The Farm Collection consists of three wines: a Paso Robles-sourced Cabernet Sauvignon, Chardonnay from the Arroyo Seco AVA, and Santa Lucia-based Pinot Noir. Each wine is retail priced at $30 a 750-ml. The Farm Collection joins the Elway Reserve range in the 7Cellars lineup, all of which are made by winemaker Robert Mondavi Jr.
What Is Clean Wine? The Truth On This Buzzy Beverage Trend
The answer (much like some clean wines) is actually a bit cloudier than you might expect.
https://www.thezoereport.com/p/what-is-clean-wine-the-truth-on-this-buzzy-beverage-trend-47819997
Wineries Strive for Carbon Neutrality. Is It Enough?
Carbon neutrality has become the environmental badge for wineries wanting to combat climate change. But is it enough?

https://www.winemag.com/2020/12/07/carbon-neutral-wine-enough/
The Problem with Wine Terminology in the Virtual World
As we find ourselves entering another season in this brave new world of virtual tasting, sidling up to our computer screens instead of a barstool for a cocktail, it’s time to revisit our vocabulary and reconsider the words we use when we interact with our customers.
https://daily.sevenfifty.com/the-problem-with-wine-terminology-in-the-virtual-world/
Gordon Ramsay Announces New Line of Hard Seltzers: Hell’s Seltzers
Unlike other brands, each of the flavors in Hell’s Seltzers is made up of at least three key tasting notes and inspired by popular menu items from Ramsay’s Hell’s Kitchen restaurants.

https://vinepair.com/booze-news/gordon-ramsay-new-hard-seltzer-brand/?utm_source=The+Drop+by+VinePair&utm_campaign=d49a7ffa5b-DEC_9_2020&utm_medium=email&utm_term=0_b653fb8c99-d49a7ffa5b-38937345&mc_cid=d49a7ffa5b&mc_eid=d42ed911dc
PINOT GRIGIO SALES RISE NEARLY 20% IN THE US
The growth of Pinot Grigio, which rose 19% in the US, increasing in sales both through large scale distribution and on e-commerce platforms, contrasted to other white varieties such as Chardonnay, Moscato and Riesling, which recorded a slight drop.
https://www.thedrinksbusiness.com/2020/12/pinot-grigio-sales-rise-nearly-20-in-the-us/
MUMM TRIALS NEW SENSORY TASTING EXPERIENCE
Two new glasses that would influence the taster’s perception of the Champagne they held.

https://www.thedrinksbusiness.com/2020/12/mumm-trials-new-sensory-tasting-experience/
What do you do with an open bottle of ice wine?
The opening of a bottle of ice wine is cause for celebration.
https://www.theglobeandmail.com/life/food-and-wine/article-what-do-you-do-with-an-open-bottle-of-ice-wine/
Beyond Sustainable Wine:
Tablas Creek’s Regenerative Agriculture Sets a Higher Standard
https://growensemble.com/sustainable-wine/
10 common mistakes when buying wine as a gift
Choosing a bottle is not always as easy as it seems.

https://www.wsetglobal.com/knowledge-centre/blog/2020/december/08/10-common-mistakes-when-buying-wine-as-a-gift
Screw Caps Or Corks?
Do wine enclosures really matter?
https://winelala.com/articles/screw-caps-or-corks
Another New Rosé Prosseco
Deutsch Family Wine & Spirits has added a new Rosé Prosecco to its Josh Cellars family of wines. The release is rolling out now in New York, Massachusetts, Maryland, and Connecticut, with a national launch following in March 2021. The release of the 11.5% abv wine comes hot on the heels of Rosé Prosecco becoming an officially sanctioned category within Italian sparkling wine and will be supported by Facebook, YouTube, and Instagram ads.
IMPACT OF COVID-19 ON GLOBAL WINE TOURISM
The main objective of the survey was to evaluate the impact of the covid-19 worldwide pandemic on the supply side of wine tourism (impact on wineries).
https://www.winetourism.com/impact-covid-19-wine-tourism/
Scotch whisky brands to watch in 2021
US tariffs, Brexit uncertainty and Covid‐19 have pummeled the Scotch whisky industry this year. After a record export year in 2019, there is no sugar‐coating the grave impact this year’s geopolitical storm has had on the sector.

https://www.thespiritsbusiness.com/2020/12/scotch-whisky-brands-to-watch-in-2021/
Europe’s globally important wine industry threatened by pesticide, biotech phobias
To understand these impacts in greater detail, let’s survey one of Europe’s most important agricultural industries: wine grapes
https://geneticliteracyproject.org/2020/12/10/viewpoint-europes-pesticide-biotech-phobia-threaten-its-globally-important-wine-industry/
All the Ways to Say ‘Sparkling Wine’ Around the World
Whether the name is rooted in an ancient language or playing on a new trend, you’ll need to know how to say it properly before you can say glou-glou.
https://vinepair.com/articles/international-sparkling-wine-pronunciation/?utm_source=The+Drop+by+VinePair&utm_campaign=fdf0c4992a-DEC_10_2020&utm_medium=email&utm_term=0_b653fb8c99-fdf0c4992a-38937345&mc_cid=fdf0c4992a&mc_eid=d42ed911dc
Cake-cutting ‘hack’ using wine glass goes viral: ‘This is a game changer’
The “hack,” as it’s being touted online, involves using the rim of a wine glass to both cut into the cake and then scoop out a tiny slice
https://www.foxnews.com/food-drink/cake-cutting-hack-wine-glass-viral
What’s American-blood wine, and why was it banned by the French government?
He soon discovered that the type of wine Jules and Paul had been making for decades was illegal, and had been since the 1930s, when the French government and European Union outlawed the use of hybrid grapes, like the Franco-American ones grown on the brothers’ vineyard.
https://www.americastestkitchen.com/articles/2872-american-blood-wine-is-banned-by-the-french-government-meet-the-man-who-s-fighting-to-have-the-law-changed?preview=true
RUSSIAN RIVER ROULETTE
Franklin Wine Club
ONLINE ONLY
This elegant 3-bottle gift set includes 1 bottle each of DeLoach Russian River Valley Series: Chardonnay, Pinot Noir & Zinfandel.
BUY HERE
https://my.boissetcollection.com/franklin_wine_club/basicproduct/russian-river-roulette-1&utm_source=web&utm_medium=email&utm_campaign=gifting
A DOG’S LIFE
Franklin Wine Club
Online Only
This elegant 2-bottle gift set includes 1 bottle each of Frenchie North Coast Blends: “Celebration” White Blend & “Collage” Red Blend. A $5 donation to support Guide Dogs for the Blind will be made for every gift set purchased
BUY HERE
https://my.boissetcollection.com/franklin_wine_club/basicproduct/dogs-life&utm_source=web&utm_medium=email&utm_campaign=gifting
OAKVILLE GROCERY PANTRY
ONLINE ONLY
This elegant gift set includes Oakville Grocery Wildflower Honey, Peach & Ginger Preserves, Balsamic Vinegar, Tuscan Olive Oil, Tomato Marinara & Black Truffle Mustard in a gift box.
BUY HERE
https://my.boissetcollection.com/franklin_wine_club/basicproduct/oakville-grocery-pantry&utm_source=web&utm_medium=email&utm_campaign=gifting
GREEN VALLEY MAGIC
Franklin Wine Club
ONLINE ONLY
This elegant 2-bottle gift set includes 1 bottle each of DeLoach Green Valley Series: “Le Royal” Sparkling Blanc de Noir & “Heintz Vineyard” Chardonnay
Buy Here
https://my.boissetcollection.com/franklin_wine_club/basicproduct/green-valley-magic-0&utm_source=web&utm_medium=email&utm_campaign=gifting
THE GREAT WHITES
Franklin Wine Club
Online Only
This elegant 3-bottle gift set includes 1 bottle each of JCB Chardonnays: No 76 Napa Valley, JCB No 49 Russian River Valley & JCB No 81 Sonoma Coast.
But Here
https://my.boissetcollection.com/franklin_wine_club/basicproduct/great-whites&utm_source=web&utm_medium=email&utm_campaign=gifting
American whiskey brands to watch in 2021
From August 2019 to July 2020, exports of American whiskey to the EU – the US spirits industry’s biggest market – plummeted by 41% from US$757m to US$449m, according to the Distilled Spirits Council of the US (Discus).
https://www.thespiritsbusiness.com/2020/12/american-whiskey-brands-to-watch-in-2021/
The Anatomy of a Champagne Bottle
Learn how to read a Champagne label and more with this infographic.

https://www.winemag.com/2020/12/10/how-to-read-champagne-label/
10 Things You Should Know About Francis Ford Coppola Winery
These mass-market wines have gained a fan base almost as large as Coppola’s films.

https://vinepair.com/articles/francis-ford-coppola-wine-guide/
Why You Should Pay Attention to Côtes de Bordeaux
There’s a movement happening in the hillsides of Bordeaux.
https://www.winemag.com/2020/12/11/why-you-should-pay-attention-to-cotes-de-bordeaux/
White Mulled Wine Cocktail Recipe
Who said mulled wine was exclusive to just bottles of red?
https://www.yahoo.com/lifestyle/white-mulled-wine-cocktail-recipe-231327196.html
What’s On Your Holiday Table?
Treat yourself this year by checking out this wine guide to make the most out of your food and wine pairings throughout this festive season.
https://www.dcanterwines.com/blogs/wine-life/holiday-food-and-wine-pairings/
Robert Parker Wine Advocate’s Top 100 Wine Discoveries
The selection discovers a number of wines produced from lesser-known grape varieties and/or in non-traditional growing regions.
https://guide.michelin.com/us/en/washington/washington-dc/article/features/robert-parker-wine-advocate-top-100-wine-discoveries-2020
GIFT SETS FOR EVERY OCCASION
Franklin Wine Club
ONLINE ONLY
Its that time of year and here are some gift ideas!
All of our gift sets arrive in our luxurious packaging
for the ultimate unboxing experience.
https://my.boissetcollection.com/franklin_wine_club/products/catalog/gift-sets-879
There’s Never Been a Better Time to Join a Wine Club
Franklin Wine Club Wines

A well-chosen selection of wines delivered right to your door.
Sounds pretty good these days.
Shop Here
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