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7️⃣Start broad. Don’t try to narrow in on something like Star Ruby grapefruit pith right away. Think broad first. Is it earthy or fruity? Jammy or tart fruit? Citrus fruit? Once you’ve nailed down citrus, then start narrowing in. Is it lemon? Lime? Grapefruit? Is it sweeter (like the zest)? Sharp (like the juice)? Or bitter (like the pith)?

6️⃣Use a wine wheel. This will help you start broad and narrow in and will also give you some words and ideas to help your brain make potential associations.

5️⃣Test yourself with real-life objects. Start with your spice cabinet. Get really good at distinguishing the difference between oregano and tarragon, cinnamon and allspice. Do a blind taste test with a bunch of different fruits and fresh herbs and see how quickly you can identify them. (Cut up or smash the fruit and crush the herbs to amplify the aromas.)

4️⃣Compare. Compare. Compare. Try to taste at least two different wines side by side when tasting. As long as they are not CRAZY different (e.g. avoid pairing a big ol’ 15% Napa Cab with a soft and delicate white from the Loire Valley), you will notice a lot in each wine by going back and forth between the two.

Morellino di Scansano, “Tuscany” will be on the label. Green light to modify the specification

Now all the wine producers who wish to can utilize the great strength of the “Toscana” brand, which is very well known and esteemed on International markets.

https://winenews.it/en/morellino-di-scansano-tuscany-will-be-on-the-label-green-light-to-modify-the-specification_438507/

Trying To Avoid A Hangover? Here’s What You Should (And Shouldn’t) Be Drinking

Turns out, some types of booze carry less of a hangover risk than others. Here’s why:

https://vinepair.com/wine-blog/trying-to-avoid-a-hangover-heres-what-you-should-and-shouldnt-be-drinking/?utm_source=twitter&utm_medium=social&utm_campaign=site

How to Find the Best Organic Wines: Buying Tips

The number of wineries making organic wines is increasing steadily, with the result that they’re available in a far greater range of styles than ever before.

https://www.nataliemaclean.com/blog/best-organic-wines-buy/

Malibu creates watermelon-flavored rum liqueur

Bottled at 21% ABV, Malibu Watermelon is made with watermelon and Caribbean rum.

https://www.thespiritsbusiness.com/2021/03/malibu-creates-watermelon-flavoured-rum-liqueur/

Does the Number of Times Vodka Is Distilled Matter?

When you see vodka labels or ads that say they were distilled a certain number of times, you might think that the number is equal to the number of times the liquid passed through the still.

https://vinepair.com/articles/vodka-distilling-number/?utm_source=The+Drop+by+VinePair&utm_campaign=63034951ca-MAR_30_2021&utm_medium=email&utm_term=0_b653fb8c99-63034951ca-38937345&mc_cid=63034951ca&mc_eid=d42ed911dc

Mexican Lagers Are a State of Mind More Than a Beer Style

The best beers are the ones that become memorable as much for a time and place as for their taste.

https://vinepair.com/articles/mexican-lagers-trend/?utm_source=The+Drop+by+VinePair&utm_campaign=63034951ca-MAR_30_2021&utm_medium=email&utm_term=0_b653fb8c99-63034951ca-38937345&mc_cid=63034951ca&mc_eid=d42ed911dc

What Does ‘Crunchy’ Mean in Wine?

To many wine professionals, it’s a style of crisp and taut wine with a fresh cranberry-like tang.

https://www.winemag.com/2021/03/30/crunchy-wine-meaning/

Chianti: Why Are There Two DOCG Regions?

The following delves further into the history of a complex and fascinating area

https://medium.com/vintager/chianti-why-are-there-two-docgs-9efeaeea0e2e

8 Essential and Popular Tequila Cocktails for 2021

Read on for the eight essential tequila cocktail recipes that showcase the simple elegance of the Mexican spirit.

https://vinepair.com/articles/most-popular-tequila-cocktail-recipes/?utm_source=The+Drop+by+VinePair&utm_campaign=3e56e4c1ba-MAR_31_2021&utm_medium=email&utm_term=0_b653fb8c99-3e56e4c1ba-38937345&mc_cid=3e56e4c1ba&mc_eid=d42ed911dc

How Pros Pair Wine with Plant-Based Proteins

Plant-based proteins have long been a dietary staple in China and Japan, and they’re gaining traction among many U.S. consumers, too.

https://www.winemag.com/2021/03/31/pair-wine-plant-based-impossible/

5 Best Red Wines for Sangria

There’s no better way to end a warm day than with a glass of fruity, refreshing sangria

https://www.thepioneerwoman.com/food-cooking/cooking-tips-tutorials/a35745672/best-red-wine-for-sangria/

10 Essential and Popular Vodka Cocktails for 2021

Whether you genuinely love it or love to hate it, vodka is a mainstay of any well-stocked bar.

https://vinepair.com/articles/most-popular-vodka-cocktail-recipes/?utm_source=The+Drop+by+VinePair&utm_campaign=97778241e4-APRIL_1_2021&utm_medium=email&utm_term=0_b653fb8c99-97778241e4-38937345&mc_cid=97778241e4&mc_eid=d42ed911dc

The Most Popular Cocktail In Every State During The Pandemic

Apparently, people in California are partial to the paloma, while West Virginians are all about White Russians.

https://www.huffpost.com/entry/popular-cocktails-each-state-pandemic_l_60621210c5b6531eed075dee

7 Fun Facts About Wine

Listed here are some fun and quirky facts we’ve discovered about wine over the years (dealing first with red wine):

https://www.the-wyndham.co.uk/blog/fun-facts-about-wine/

Supermarket Success

Over the course of 2020, supermarket wine sales accelerated significantly as more consumers turned to grocers for a true one-stop shop, forgoing an additional trip to dedicated wine and spirits retailers.

https://www.marketwatchmag.com/supermarket-success/

New Pinnacle

Beam Suntory is targeting the low-calorie spirits market with Pinnacle Light & Ripe, a new collection of flavored vodkas with 75 calories per 1.5-ounce serving. The brand extension has debuted with two flavors—Apricot Honeysuckle and Guava Lime—each at 30% abv. Both flavors of Pinnacle Light & Ripe are now available across the U.S. for around $11 a 750-ml. Last year, Pinnacle was up 3.2% to nearly 2.5 million cases in the U.S., according to Impact Databank.

Augmented Reality for Craft Beer Industry

The platform, aptly named BEERSCANS™ has been developed for the industry and is a tool for brewers to offer a unique virtual experience, from every beer label.

https://www.prnewswire.com/news-releases/augmented-reality-for-craft-beer-industry-packaging-to-follow-301261225.html

There’s Never Been a Better Time to Join a Wine Club

Franklin Wine Club Wines