
Franklin Liquors
Liquor Industry News
The Wonderful World Of Wine (WWW)
By: Mark C Lenzi
CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*
05-09-2022
Liquor Industry Week In Review
The Wonderful World Of Wine (WWW)
This Weeks Highlights:
New Products
Which countries drink the most wine?
Could whisky replace petrol in our cars?
How Campari Became an American Bar Staple
5 Unexpected Cheese and Whiskey Pairings
Wine and cheese pairings get all the love—it’s time to switch it up.
https://www.foodandwine.com/cocktails-spirits/whisky/whiskey-cheese-pairing-murrays-macallan
The 8 Best Mexican Beers, Tasted and Ranked
For almost a decade, Mexican beer has outsold all other foreign imports combined in the United States.

https://vinepair.com/articles/7-best-mexican-lagers-ranked/?utm_source=The+Drop+by+VinePair&utm_campaign=b7d4b2beca-April_25_2022&utm_medium=email&utm_term=0_b653fb8c99-b7d4b2beca-38937345&mc_cid=b7d4b2beca&mc_eid=d42ed911dc
8 Things You Should Know About Courvoisier
Over the past two centuries, Courvoisier has established itself as one of the few household names in the cognac market.
https://vinepair.com/articles/ntk-courvoisier/?utm_source=The+Drop+by+VinePair&utm_campaign=b7d4b2beca-April_25_2022&utm_medium=email&utm_term=0_b653fb8c99-b7d4b2beca-38937345&mc_cid=b7d4b2beca&mc_eid=d42ed911dc
How Stalin and the Soviet Union Created a Champagne for the Working Class
In 1936, the Party suddenly switched from denouncing bubbly to mass producing it.
https://www.atlasobscura.com/articles/champagne-in-soviet-union
TTB Issues Four-Part Series on Health-Related Alcohol Marketing Claims
As consumers continue to trend toward more health-conscious options, including in their choice of alcoholic beverages, the Alcohol and Tobacco Tax and Trade Bureau (TTB) has responded with guidance on health-related marketing claims in a four-part weekly newsletter.
https://www.natlawreview.com/article/ttb-issues-four-part-series-health-related-alcohol-marketing-claims
Wine recommenders are no longer people
These days, you use an app or a web page. Social interactions have moved in this direction during my lifetime — no longer do we look people in the eye, but we stare at an electronic screen, instead. How does anyone get married, under these circumstances?
http://winegourd.blogspot.com/2022/04/wine-recommenders-are-no-longer-people.html
Champagne bubbles: the science
As you uncork that bottle and raise your glass, take time to toast physics and chemistry along with the New Year

https://besthightechstore.com/champagne-bubbles-the-science/
Have You Heard Of This Forgotten Island Off The Coast Of Sicily?
Pantelleria is an overlooked volcanic and UNESCO-designated wine attraction in the Mediterranean.

https://www.thetravel.com/visit-italys-forgotten-pantelleria-island/
Is Cinque Terre Really The Most Stunning Coastal Italian Area?
These five coastal Italian villages of Cinque Terre are known as some of the most stunning in all of Europe.

https://www.thetravel.com/is-cinque-terre-really-the-most-stunning-coastal-village-in-italy/
The Rise, Fall and Resurgence of Hard Soda
Before the boom of hard seltzers, the sugary, indulgent flavored malt beverage (FMB) category of hard soda recaptured drinkers’ attention and taste buds.
https://www.winemag.com/2022/04/25/best-hard-soda/
Understanding the Three-Tier System of Alcohol Distribution
After Prohibition was repealed in 1933, the U.S. needed a new way to regulate the manufacturing, distribution, and sale of alcohol.
https://vinepair.com/articles/three-tier-system-explainer/?utm_source=The+Drop+by+VinePair&utm_campaign=45b8c7a3ae-April_26_2022&utm_medium=email&utm_term=0_b653fb8c99-45b8c7a3ae-38937345&mc_cid=45b8c7a3ae&mc_eid=d42ed911dc
What does it mean that Napa Valley is too pricey for the Wall Street Journal?
So, what’s going on in Napa? I think it’s best understood as a shift of business priorities, with some unintended follow-on effect
https://tablascreek.typepad.com/tablas/2022/04/what-does-it-mean-that-napa-valley-is-too-pricey-for-the-wall-street-journal.html
How Campari Became an American Bar Staple
Objectively, it may seem a little odd that a 200-year-old scarlet Italian liqueur that’s more bitter than sweet would become a staple in mainstream America.

https://www.winemag.com/2022/04/26/campari-history/
Climate Change Pushes French Winemakers to Rethink Age-Old Practices
In early April, vineyards across France were struck by freezing temperatures
https://vinepair.com/articles/climate-change-pushes-french-winemakers-to-rethink-age-old-practices/
When Smoke Gets in Your Wine
Growers, vintners, and scientists are scrambling to protect California’s prized Napa Cab from the aftertaste of wildfires.
https://nymag.com/intelligencer/article/california-wildfires-wine-napa-cab.html
Sustainability in wine explained
While sustainability has become common-place in the wine industry, the term is often misused and rarely fully understood.

https://www.decanter.com/learn/sustainability-in-wine-explained-478803/
Experts reveal how alcohol affects your body while on a flight
The effects of consuming alcohol while on a flight have been disclosed by experts who have studied human responses to drinking at altitude.
https://www.thedrinksbusiness.com/2022/04/experts-reveal-how-alcohol-affects-your-body-while-on-a-flight/
Beer Doesn’t Last As Long As You Think
It’s time to throw out that three-year-old doughnut IPA in the back of your garage fridge.

https://thetakeout.com/beer-doesn-t-last-as-long-as-you-think-1848830733
How to Make Your Pappy Bottle More Valuable? Paint Tom Brady’s Face on It
Here’s Tom Brady on a bottle, scanning the line of scrimmage before the snap. There’s also Tom Brady and Gronk, the dynamic duo painted onto a bottle of Old Rip Van Winkle 10 Year (or “10 Year Pappy,” according to the auction listing).
https://vinepair.com/articles/painted-pappy-bottle/?utm_source=The+Drop+by+VinePair&utm_campaign=77e896f427-April_27_2022&utm_medium=email&utm_term=0_b653fb8c99-77e896f427-38937345&mc_cid=77e896f427&mc_eid=d42ed911dc
What Does ‘Funky’ Mean in Wine?
The word “funky” can mean many things.

https://www.winemag.com/2022/04/26/funky-wine-tasting-term/
Frost Hits CA And OR
For both Oregon and California, the unwelcome presence of Jack Frost is pushing some regions to their limits.
https://www.wine-searcher.com/m/2022/04/killer-frosts-hit-oregon-and-california
This Master Mixologist Explains the Sangrita
You may have tried the Bloody Maria or a Michelada, but what about the sangrita?
https://vinepair.com/articles/this-master-mixologist-explains-the-sangrita/?utm_source=The+Drop+by+VinePair&utm_campaign=26a9bd8921-April_28_2022&utm_medium=email&utm_term=0_b653fb8c99-26a9bd8921-38937345&mc_cid=26a9bd8921&mc_eid=d42ed911dc
HOW CAN WINE BRANDS SURVIVE THE LOOMING CONSUMER SPENDING CRUNCH?
Consumers hunkering down for the coming waves of cost of living increases, inflation and falling real incomes, are starting to reflect on some tough choices. If money is tight, what elements of the lifestyle stay, and what go?
https://www.wineintelligence.com/how-can-wine-brands-survive-the-looming-consumer-spending-crunch/
Northern California winery website accessibility lawsuits face judicial pushback
Some judges are pushing back on a recent wave of federal lawsuits against North Coast wineries and other California businesses over the accessibility of their websites to those with disabilities.
https://www.northbaybusinessjournal.com/article/industrynews/northern-california-winery-website-accessibility-lawsuits-face-judicial-pus/
Champagne’s backstep from its own environmental principles is playing out in its vineyards
An about-turn on herbicide sprays reveals Champagne’s true attitude to sustainability.
https://www.wine-searcher.com/m/2022/04/champagne-nukes-its-own-vineyards
Could whisky replace petrol in our cars?
With talk of dwindling oil supplies ramping up, whisky makers could have a role to play in helping to solve the fuel shortage, the drinks business learns.
https://www.thedrinksbusiness.com/2022/04/could-whisky-replace-petrol-in-our-cars/
How to drink: cider
Get ready for a world of delicious flavors, starting with the humble apple.
https://www.melbournefoodandwine.com.au/read-watch/latest-news/news/how-to-drink-cider-1178
How to Find (Free!) Wine Tastings Everywhere You Go
Raise your hand if you love these two words: “free” and “wine!”

https://www.winemag.com/2022/04/29/free-wine-tastings/
Menu Design Key To Increased Wine Sales And Customer Satisfaction
Wine has always been a solid source of revenue for restaurants. But new research from the University of Houston finds the wine menu may be more important to the bottom line than the libation itself.
https://mydroll.com/menu-design-key-to-increased-wine-sales-and-customer-satisfaction/
What is Vermentino wine? Italian White Wine Grape Variety
Vermentino is a thin skinned white wine grape. It thrives in warmer climate regions, due to its tendency to ripen quite late in the growing season. The most striking and natural characteristics of the Vermentino wine grape are shown when it’s un-oaked, giving off delightful mineral notes and fruit flavors.
https://www.mamablip.com/en/blog/vermentino-grapes
We Need to Talk About the Important Role of Sugar in Wine
Low- and no-sugar wines, often marketed with a “better for you” positioning, aim to appeal to health-conscious wine lovers.

https://www.winemag.com/2022/04/29/are-no-sugar-wines-healthy/
Three-Tier System Essentials: Tax Determination and Reporting
We’ve broken down some of the key things to keep in mind when it comes to excise tax determination and reporting in the three-tier system.
https://sovos.com/blog/ship/three-tier-system-essentials-tax-determination-and-reporting/
Bigger than Zin – Is Bourbon Barrel Wine a Passing Fashion or Here to Stay?
Maturing whisky in sherry casks has a long and distinguished history, but traditionalists scoff at the idea of briefly storing wine in barrels previously used for whiskey.
https://www.wine-business-international.com/wine/styles-regions/bigger-zin-bourbon-barrel-wine-passing-fashion-or-here-stay
Which countries drink the most wine?
World wine consumption has recovered slightly after three years of decline, show new figures, but which country drinks the most?

https://www.decanter.com/wine-news/which-countries-drink-the-most-wine-ask-decanter-456922/
Can a Wine Be Judged on Smell Alone?
Sommeliers report that more people are approving wine by smell, not taste
https://www.pix.wine/the-drop/judging-wine-by-smell/
“Mega Purple” Reilly Keenan, Keenan Winery, Napa Valley
Defining the term “Mega Purple”.
http://lifebetweenthevines.com/vino-lingo-video-75-mega-purple-reilly-keenan-keenan-winery-napa-valley/
Asolo Prosecco
In 2009 Prosecco was re-mapped in sweeping changes that created an extensive new zone for the production of Prosecco DOC and elevated the traditional growing areas of Valdobbiadene-Conegliano to DOCG, Italy’s top denomination.
https://www.decanter.com/sponsored/asolo-prosecco-young-at-heart-wise-in-spirit-479225/
The Truth Behind 3 Common Wine Myths
An expert explains why we age, chill, and pour wine the way we do.

https://thetakeout.com/common-wine-myths-how-to-pour-age-and-chill-white-an-1848855572
AI Sommelier Generates Wine Reviews without Ever Opening a Bottle
An interdisciplinary group of researchers developed an artificial intelligence algorithm capable of writing reviews for wine and beer that are largely indistinguishable from those penned by a human critic.
https://www.scientificamerican.com/article/ai-sommelier-generates-wine-reviews-without-ever-opening-a-bottle/#
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